22 August 2025 By PXC
Breaking New Ground in Zoom Automation
How PXC is leading the charge with world-first automations, bringing Zoom to partners faster than ever before.

Over the past two decades, we’ve learned a universal truth about our industry – that there's always room for more efficiency. We announced our partnership with Zoom in 2023, and since then seamless collaboration and streamlined processes have been the backbone of our successful partnership. Today, we’re proud to be at the forefront of transforming the Zoom partner journey through innovative automation – redefining how our partners consume Zoom’s voice and collaboration solutions. PXC is proud to be the first distributor in the world to achieve several major milestones in Zoom automation:
Automated Deal Registration
We’ve taken the guesswork out of deal registration. Our automated system ensures accuracy, speed, and consistency – and makes us the first partner globally to implement this using Zoom’s Deal Registration API. Now, when a partner initiates an order, the system validates in real time whether the deal is approved. If it’s still pending, the partner is notified immediately, and partners with approved deals can go straight through to our ordering platform. So far, there have been zero errors since launch. Key benefits:
Real-time validation prevents premature orders
Improved partner confidence and satisfaction
Significant time savings
Partner Ordering Portal
Last November, PXC was awarded Zoom’s EMEA Distribution Partner of the Year for launching the world’s first all-in-one Zoom ordering platform. 1Portal, our partner platform empowers partners with a self-service experience that simplifies ordering, enhances visibility, and accelerates turnaround times. Watch the video below to see how it works:
Coming up: Ordering API Integration
The next phase is the Ordering API. This will allow orders placed in our portal to be instantly submitted to Zoom via API, eliminating the current 4.5-day average provisioning time from Zoom. What this means:
Provisioning in seconds, not days
No manual intervention
Faster go-live for customers
Another world-first innovation for us!
Why It Matters
Zoom’s native architecture, API-first development and AI capabilities offered the perfect foundation to deliver a differentiated solution that aligned with our goals. By automating key touchpoints, we’re helping partners save time, reduce errors, and scale their operations with confidence. It’s a win-win for everyone involved, and it sets a new standard for what collaboration should look like – innovation-driven, efficient and focused on transforming service delivery. By eliminating manual processes and dramatically reducing provisioning times, we’re creating a smoother, faster, and more reliable experience for everyone involved.